Essays
Deeply considered essays on startups and growth.
- 01
Word of Agents
Word of mouth when the mouths disappear
- 02
Who Owns Pricing?
Your engineers. They shouldn't.
- 03
The Aha Moment
The most misunderstood concept in growth
- 04
What Made You Cancel?
You're not asking. You should.
- 05
There's an agency for that
AI is breaking in-house marketing
- 06
Mastering Willingness to Pay
The most valuable conversations you'll ever have
- 07
Hiring is Basically Growth
A framework for filling your hardest roles
- 08
Stop Hiring People ⚠️
Focus on the problem. Then the role. Then the person.
- 09
To Free or Not To Free
At last, a clear framework on how to choose between freemium, free trial, or paid-only
- 10
How to Hire Growth
What I've learned in over a decade of hiring growth PMs, marketers, and generalists about how to stop wasting time and find a "hell yes"
- 11
The Ultimate List Of Referral Optimizations 🎁
Over 50 referral optimizations in one crisp list
- 12
SEO Is Dead. Long Live GEO.
How to win in the era of LLMs, AI Overviews, and GEO — before your traffic disappears
- 13
The Waitlist Delusion
Waitlist ≠ Growth
- 14
Good Startup Communication
What great teams get right
- 15
How Did You Hear About Us?
The most useful data — that you're not gathering
- 16
Obsessing Over Onboarding for 10+ Years
The playbooks behind Superhuman's norm-shattering onboarding
- 17
The Two Kinds Of Growth You Can Drive
Are you Team Burj or Team Tide?
- 18
Growth Interview Red Flags 🚩
What to watch out for if you're landing a growth role
- 19
Taste → Resonance
Practical advice on developing taste in pursuit of resonance
- 20
Good Growth Team, Great Growth Team
12 mistakes your growth pod will make, and how to fix them
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